Media plan

The exact same media selection is utilised in the media plan analysis and the ranking counts. The media from the ranking are applied as plan candidates – incl. media-specific presets – to the media plan analysis. This also means that a medium with an active issue is removed from the media plan if it is deleted from the ranking.

 

More:

Assigning a plan

Selecting characteristics - Characteristics folder

Layout of media plan reports

Price optimisation on/off

Masterplan – automatic plan optimisation

The time dimension

Plan analysis

Exposure distribution

MediaMix

Segmentation