The time dimension

In the media plan analysis, it is now possible to plan the bookings of media for a campaign using a calendar-based interface.

Using the "Placements" icon at the head of the plan, you can access a calendar sheet on which you can enter the bookings.

Table head – information and presets

In the table head, the plan costs and the count of already assigned placements are both displayed

Click "Advertising media" to switch to the plan view "Advertisements"

Reach curve on

This takes into account the fact that for magazines, the reach of a placement does not occur instantly on the day the issue appears and is not limited to this one day.

The "Time dimension" evaluation has analysed the reach structure of magazines and determined differences dependent on magazine type. Following this, the magazines analysed are assigned to one of 7 groups with a similar reach structure.

Example: One booking for "ADAC Motorwelt" (monthly medium)

With one booking on March 15, the issue acquires exposures and reach up until May.

Reach curve off

The exposure structure curve typical for the type is not considered. The entire reach is assigned to the relevant week the issue appears.

Back to the media plan view

Close the plan's calendar view by clicking the cross on the left of the table head.

On the calendar sheet, the publication dates are documented in colour to show price zone information:

Red	High price
Orange	Medium prices
Amber	Low prices
Light yellow	Annual average prices/fixed price
Grey	No information on publication type or no magazines/weekly newspapers
Information per medium
Freq.	Count of issued/planned bookings
RWK	Assignment of the medium to one of the 7 reach curves
GRP	Gross reach of the medium for one booking

Click the calendar week number to switch between a weekly and a daily view.

Per-day view of calendar week 12

Per-week view of campaign period, wks. 10–13

Spreading bookings

Individual placements can be spread either manually by clicking on the fields in question or automatically.

If you right-click the header row, a menu appears with which you can then trigger the automated spreading of bookings over the campaign period by selecting "Spread bookings through time period".

In the lower section of this window, the spread of the print medium is documented using a calendar view.

Index GRP	The index is calculated from the plan's exposures attained in relation to the number of weeks in the campaign period.
GRP (%)	Gross reach in % per week (In which week is the greatest gross reach achieved?)
Accumulated reach %	The overall reach is achieved with the last booking (From which week is the increase in reach no longer relevant?)
GRP (%) per month	Segmentation of the overall gross reach achieved on a monthly basis
Exposures m. (per month)	Segmentation of the overall exposures achieved on a monthly basis