MediaMix

 

If a plan contains a variety of media types, then the option "MediaMix" is shown.

Calculations are made to show the person who are reached mostly or exclusively via print media and via digital media, or who are reached equally well by both types of media.

The icons  and  in the "MediaMix" row can be used to display the results either as a graphic or in tabulated form.

A person is assigned to the "Print" group if at least 80% of this person's overall exposures to the plan have been collected via print media. Similarly, persons are assigned to the "TV" group if at least 80% of the exposures have been achieved using digital media.

The remaining persons are assigned to the "Mix" group.