Tariffs

By default, the current tariff files are used for counts. The  icon is used to open a drop-down menu for selecting an alternative tariff. Years back as far as 1999 are available.

Gross / Net

Click the menu item to switch between net and gross prices.

 

Advertisement sizes CM (consumer magazines) – NP (newspapers) – TV (television) – HF (radio)

 

For magazines, the default format "1/1 p. 4C" is used.

On this screen, you can make a global format change that applies to all media. If the selected default format is not available for a medium, then no price is displayed.

 

For newspapers, the format can either be specified in page fractions or in column height plus number of columns on a per-mm basis. In the last case, the price is calculated using the per-mm base price and the page layout.

 

 

 

 

 

 

 

The basic condition for TV and radio is a spot length of 30 seconds.

 

 

 

 

 

Planning period – annual average

For price calculations, you can choose whether you want to factor in the respective seasonal prices for your campaign period or the average price calculated over the entire year.

 

When you click Annual average, a calendar opens for entering your planning period.

Once this is specified, the seasonal prices valid in this period will be factored in for all calculations – whether ranking or media plan.

The tariff sheet provides information about seasonal prices and price zones. You can access it via the "Format" column in a ranking or media plan.

You can reset the planning period to the annual average by clicking the cross located next to the details of the planning period.

 

 

 

Agency commission

The choice Agency commission none or Agency commission 15% from the status bar can be used to apply an additional discount to media prices.

 

Booking/frequency

As soon as the characteristic "Frequency" is inserted into the ranking table, the line "Booking/Frequency" is hidden from the header. The predefined number of bookings is copied to the "Frequency" table column for each medium.