Basic conditions for media

The general rules for ranking calculation – such as the tariff selection, format and circulation file – are specified and documented in the header rows of the workspace.

 

The display of the basic configuration is dynamic and depends on media selection and characteristics.

If you select only magazines, then only the format for magazines is displayed.

If the ranking contains the Format characteristic, then the booking/frequency is not displayed on the information bar. The circulation file and circulation type are only available for selection if the characteristic "Circulation" has been inserted into the table. A reference target group is displayed only if "Affinity" is displayed on the ranking sheet.