The "Characteristics" folder contains all of the datapoints required for the creation of rankings. You use drag & drop to insert the selected values into the desired position in the ranking. Characteristics such as "Costs EUR" and "Format" can be edited directly in the ranking table. The selection "Layout" from the toolbar can be used to store different combinations of characteristics as default values. The characteristics listed on the "Media plan" provide information that is useful for the creation of media plans. The media plan parameters are specified using the Layout.